Re-imagining the design of a key ring, inspired by Naoto Fukasawa’s ‘Design without Thought’ philosophy, where the user should naturally be able to interact with the design.

“Interacting with a design should be like walking…”

-Naoto Fukasawa

Inspired by Naoto Fukasawa ‘Design without Thought’ philosophy, where design should naturally interact with the user’s behaviour. This philosophy considers how the user touches the products, so that the end solution is already in the user’s mind before they have seen it.

Why should changing a key be so complicated?


Published by

Paavan Gandhi

I'm a UX Designer at StarLeaf, trying to make my mark the world. I like to rethink how stuff is done and challenge convention. Changing how someone can experience life and the world around them is a brilliant thing.