Penny | Your intelligent money assistant

Introducing Penny. An intelligent money assistant designed to keep you up to date with your spending, and keep you motivated towards sticking to a budget and reaching your savings goals.


Problem: Students are renowned for having a hard time with money; whether it’s not enough from student finance, or spending it on food and going out. Having to live within a budget is challenging.

Persona and current solutions to the problem


Exploration of potential approaches to the problem including rewards, prompts, education, and information


Considering interactions models and user journeys


Visual representation and flow


Published by

Paavan Gandhi

I'm a UX Designer at StarLeaf, trying to make my mark the world. I like to rethink how stuff is done and challenge convention. Changing how someone can experience life and the world around them is a brilliant thing.