Designing Friction For A Better User Experience

Allegedly, Facebook did some experimenting on a security checkup process, in which examining the privacy and security settings took only a few milliseconds for the user and wasn’t considered thorough enough. To improve the perception, Facebook added some delay, along with a fake progress bar, so that users could get a better understanding about the thoroughness of this process.

We naturally design to try and reduce friction, yet sometimes friction is needed to actually enhance the user experience. This article by Zoltan Kollin provides a wonderfully comprehensive overview and examples of where adding delays and additional steps is a desirable quality within a product.

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Paavan Gandhi

I'm a UX Designer at StarLeaf, trying to make my mark the world. I like to rethink how stuff is done and challenge convention. Changing how someone can experience life and the world around them is a brilliant thing.